Millions are watching videos about father-child closeness. This material is an opportunity for health and family services everywhere. It celebrates and promotes a new masculinity.
Singing together: 23 million views.
Love: 13 million views
A love song to a wife and baby: 14.5 million views
A protest against gender stereotypes: 104 million views
A father doing his daughter’s hair: 24 million views
Fathers dancing with their babies: 3.5 million views
Father comforting his baby after vaccinations: 36 million views
Father singing to his baby: 55 million views